From real-time signal to strategy — with the evidence attached.

The problem

Social listening tools hand back raw sentiment counts and mention volumes with no strategic interpretation, leaving a brand manager to turn a dashboard into a decision by hand. Generic AI summarizers go the other way — confident-sounding conclusions with no traceable evidence behind them. Neither gives a team a SWOT they could defend in a board meeting.

The concept

Social Insight Pro is built as a three-stage pipeline rather than a single prompt: live web retrieval grounded in real search results, a structured sentiment/ESG scoring pass, and a final synthesis stage that must attach concrete evidence strings to every SWOT item it produces — no generic labels allowed. Sources are tiered by credibility (high-authority editorial outlets versus social/community chatter) before they ever reach the synthesis stage.

Available today

A production system with real infrastructure behind the AI, not just in front of it:

• A genuine three-stage Gemini pipeline — search-grounded retrieval, structured sentiment/ESG scoring, then evidence-backed SWOT, top-issue, and scale-up-action synthesis.
• Source credibility tiering against a maintained allowlist of high-authority outlets, separating editorial signal from social noise before analysis.
• An AI Social Post Laboratory generating platform-specific content (Twitter, LinkedIn, Instagram, Facebook) from the same analysis, persisted per user.
• A full competitive-benchmarking pipeline, run as its own analysis rather than a re-labeled report.
• A server-side Cloud Function proxy — Secret Manager-held API key, CORS allowlist, and per-IP rate limiting — so the AI key never reaches the browser.
• AES-256-GCM client-side encryption (210,000-round key derivation) for stored reports, and a real NPS/CSAT survey system with shareable public links and atomic running-average updates.

Upcoming features

Planned to complete the path from demo to a billable product:

• Real account creation and subscription billing — today, access runs through demo accounts rather than a public signup and payment flow.
• Enforced usage tiers — export limits, white-label, and API access are currently described in pricing copy without a metering backend behind them.
• A shareable, encoded report link, replacing today's plain page-URL sharing.

Who it's for

• Brand managers and agencies needing a defensible, evidence-backed SWOT instead of a raw sentiment dashboard.
• Marketing teams and strategy leads tracking competitive position and ESG signal over time.

Platform and stage

React 19 + Vite client, Firebase (Auth, Firestore, Hosting, Cloud Functions v2), Gemini multi-stage pipeline behind a hardened proxy. Stage: MVP Live — the analysis engine and its security posture are genuinely production-grade; account and billing infrastructure are the near-term build.